Are you planning to open a coffee shop business but don't
know where to start?
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"Buying the coffee shop manual has changed my
life !! Since
reading the book several times, Helen and I have
just purchased our own shop and are looking forward
to many years of trading."
Alun Jones, Java Coffee,
Newport, Gwent
July 2010 |
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"Don
Clarke’s practical and illustrated book takes a
no-nonsense “if you don’t start right, you won’t
finish right” approach to starting a coffee shop.'
Cafe
Culture Magazine, May 2008 |
"This book helped us a lot in negotiating the
lease and making a decision on another location we
are opening soon in Kampala".
Jolly Ngabirano, MD of
Cafe Pap, Uganda
May 2009
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"This book is a great
starting point to any brave entrepreneurs wanting to
start their own coffee shop. Don's style makes it a
great read but I would also suggest shopping around
to find a good coffee supplier that will help you!'
Paul
Walker, Director
Purebeans
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Are you
thinking of starting a coffee shop or
cafe but
don't know where to begin?
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Would you like to save time and money and avoid making costly
mistakes?
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Would you
like some realistic facts about coffee shop costs?
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Are
you looking for a step by step guide with lots of short cuts showing
you how to run a coffee shop business?
Well,
it's here!
How to Set Up
a Coffee Shop Guide!
No matter where
you are, this book will provide invaluable advice to
coffee shop entrepreneurs. As well as selling in the UK,
the English version of How to Set up a Coffee Shop
has customers in the following countries:
Australia, Bahrain,
Belgium, Canada, Colombia, The Falkland Islands, France, Greece, Ireland, Italy, Israel, Jordan,
Lebanon, Malaysia, Norway,
Poland, Portugal, Singapore, Spain, South Africa, The
Netherlands, Uganda and the USA.
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"We had originally planned to lease a smaller
unit, but when we did the numbers, as advised by Don
in his book, we realised that there is no way
we could have made a living from this nor generated
the volume we needed. Our shop currently has 36
covers but we will quickly expand to 48 to ensure we
can meet demand during peak lunch and afternoon
trading hours, so building in capacity for expansion
was a critical part of our plan".
Ian Grantham, Village Coffee Shop, Codsall.
Read more ....
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Do
you know how big the market is for a simple product like a cup
of coffee? No?
IT HAS AN ANNUAL TURNOVER OF £2.5 BILLION!
And in these
difficult times of the "Credit Crunch", people still spend money
in coffee shops! In fact, they are more likely to visit a
coffee shop or cafe for a fairly cheap snack, and avoid their usual (and
more expensive) restaurants.
The
profit on a cup of coffee can be 900% - if you get it right,
your coffee shop could make you rich!
Some of you
may have been working long, unsociable hours in the catering
industry. The brilliant thing about coffee shops
is that you work normal hours! You have more time with
your family, you have less pressure than working in a hotel or
restaurant kitchen, and you will be your own boss! So what
are you waiting for?!
You can order now Don Clarke's INSTANT DOWNLOADABLE E-BOOK
or the PRINTED 136 PAGE version, which will be posted to you,
P&P Free!
Both come
WITH ACCOMPANYING BUSINESS PLAN and FINANCIAL PROJECTION SPREADSHEETS
so you can begin planning for your business straight away!
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'The information relayed
is detailed and comprehensive and words are not
wasted.'
Cafe Culture Magazine,
May 2008
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How
to Set Up a Coffee Shop
In his book "How to
Set Up a Coffee Shop", Don Clarke, will give you the insider
secrets of how to run your own coffee shop. He will tell
you how much it will cost to open a coffee shop and how many
customers you will need to make a profit.
 
This is one of
the coffee shops Don ran in the West Country..
Are
you looking for:
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'You are told exactly
what you need to know in a concise, organised and
businesslike manner.'
Cafe Culture Magazine,
May 2008
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Everything
you are looking for is in the book.
Sign up for our newsletter, full of news, information and advice
about the coffee shop business. You can download a complimentary copy today. Just
click on the link below:
Sign up for your
complimentary copy of the newsletter
If you have any
difficulty downloading the newsletter, contact us directly and
the newsletter will be emailed to you.
This guide will show you how to save hours of time and thousands of pounds -
it show you the RIGHT way to plan for your Coffee Shop opening!
Don Clarke was involved in the retail business in the UK all of
his life,
and knew everything there was to know about how to run a coffee shop.
Think how much money you will be
investing in setting up a coffee shop - paying for premises, for
equipment, for advertising, for staff. You will be making
a major financial commitment.
Think how many shops close down - because their owners had not planned
properly before opening their business. Because they had
not even thought about the most important factors that would
influence the success of their business.
Don's
book will focus your attention on these hugely important
factors. It will also tell you when to walk away and
avoid losing a fortune.
Contents include:
Chapter 1 - Position Of Your Coffee Shop
Find
out :
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The
right and wrong places to set up a coffee shop
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How to estimate customer volumes
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How to analyse competitors in the area
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How is your competition performing? What are they doing right?
What are they doing wrong?
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Should you lease or buy?
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Can you improve on what's there now?
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Can you do it better?
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Franchise or DIY?
What to look out for if you are considering a franchise.
Chapter 2 - Your Coffee Shop Premises
You
will learn:
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Start up costs
- do they meet your budget?
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The importance of a Business Plan and how to find the investment
money
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What is the most profitable size for a coffee shop? Will seating
space be the deciding factor?
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How much it will
cost to set up a coffee shop.
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How many
customers per day will you need to produce the profit you need?
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The importance of external seating
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Class of use?
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When to
check for Local authority requirements - Health & Safety
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What insurance will you need?
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What licenses and permissions do you need ?
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What are the legal risks?
Chapter 3 - Coffee Shop Design
Covers
the following:
Chapter 4 - Coffee Shop Equipment
and Coffee Shop Supplies
You
will learn:
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What
equipment you will need.
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The
different types of coffee machines available, espresso machines,
Bean to cup, Pour Over
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Where to source coffee grinders, Coffee vending, crockery, uniforms
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Where
to look for suppliers.
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Where to look for barista training.
Chapter
5 - Coffee Shop Staff
You
will learn:
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How
to write job descriptions
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How
to arrange interviews and recruit staff
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How to promote, motivate
and reward your staff
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What to include in your training sessions
Chapter
6 -
Coffee Shop
Marketing
Includes:
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How
will you advertise, promote and handle your opening day?
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How much should you spend on ongoing advertising?
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What methods of advertising to use.
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The importance of customer feedback
Chapter 7 -
Day to Day Operation
of Your Coffee Shop
Sets
out:
Chapter
8 - Expansion into Coffee Shop Franchise
You
will learn:
Appendices
- Useful Forms for your Coffee Shop Business
Planning
Timescale
Sample
Shop floor plan
Daily,
weekly and monthly cash reporting forms
Useful
admin forms
12
month break even analysis
Plus a
template of a Business Plan for your Coffee Shop with
Comprehensive Financial Spreadsheets
'…crucially, the book’s
structure keeps you on the straight and narrow in
terms of what to do first, how and why.'
Cafe Culture Magazine,
May 2008
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OPTION 1
E-BOOK - £27
OPTION 2
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Printed Book with all associated forms and business plan for
you to adapt for your own use, on accompanying CD, plus a
regular newsletter!
£57
Free post and packaging!
Prefer to pay by cheque or postal order? Click here
for order form.
If
you wish to purchase our USA Version, Click the 'Buy It
Now' logo below.
£67
Includes signed for delivery to the USA and packaging!
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With this book showing you how to set up a coffee shop you will be ahead of the crowd. You will feel confident
because you will have a road map pointing you in the right direction!
OPTION 1
Ebook,
spreadsheets & business plan instantly downloadable, and
a regular coffee shop newsletter - only £27.00
OPTION 2
Or buy the printed coffee shop
start up guide and have
all the forms, spreadsheets and business plan on accompanying CD
and regular newsletter for £57.00
Prefer to pay by cheque or postal order? Click here
for order form.
£67.00 for printed USA Version
USA Version
Includes signed for delivery to the USA and packaging!
Payment can be made via Paypal
with the following credit cards or via a Paypal account:
     
In
the unlikely event you are not satisfied with your purchase please
return within 7 days for a refund of your full item purchase price
(excluding your postage costs if applicable) to:
T
Beaney Publishing, 18 High Bank, West Hill, Ottery St Mary, Devon
EX11 1XX. Tel: 07972 588339
Please
include a copy of your emailed receipt or if this is not available
your full name, address and date of order. Please state reason
for return clearly. We recommend that you send any returned items
via Recorded Delivery for your own protection as we cannot be
responsible for goods lost in transit.
IMPORTANT
NOTICES:
Goods
returned for refund must be in 'as new' saleable condition.
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