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Are you planning to open a coffee shop business but don't know where to start?

"Buying the coffee shop manual has changed my life !!

Since reading the book several times, Helen and I have just purchased our own shop and are looking forward to many years of trading."

Alun Jones, Java Coffee, Newport, Gwent -July 2010

"Don Clarke’s practical and illustrated book takes a no-nonsense “if you don’t start right, you won’t finish right” approach to starting a coffee shop.'

Cafe Culture Magazine, May 2008

"This book helped us a lot in negotiating the lease and making a decision on another location we are opening soon in Kampala".

Jolly Ngabirano, MD of Cafe Pap, Uganda

May 2009

"This book is a great starting point to any brave entrepreneurs wanting to start their own coffee shop. Don's style makes it a great read but I would also suggest shopping around to find a good coffee supplier that will help you!'

Paul Walker, Director

  • Are you thinking of starting a coffee shop or cafe but don't know where to begin?

  • Would you like to save time and money and avoid making costly mistakes?

  • Would you like some realistic facts about coffee shop costs?

  • Are you looking for a step by step guide with lots of short cuts showing you how to run a coffee shop business?

Well, it's here!

How to Set Up a Coffee Shop Guide!

No matter where you are, this book will provide invaluable advice to coffee shop entrepreneurs. As well as selling in the UK,  the English version of How to Set up a Coffee Shop has customers in the following countries:

Australia, Bahrain, Belgium, Canada, Colombia, The Falkland Islands, France, Greece, Ireland, Italy, Israel, Jordan, Lebanon, Kenya, Kuala Lumpur, Kuwait, Malaysia, New Zealand, Norway, Poland, Portugal, Qatar, Rwanda, Singapore, Spain, South Africa, The Netherlands, Uganda, UAE, USA and Vietnam. 


"We had originally planned to lease a smaller unit, but when we did the numbers, as advised by Don in his book, we  realised that there is no way we could have made a living from this nor generated the volume we needed. Our shop currently has 36 covers but we will quickly expand to 48 to ensure we can meet demand during peak lunch and afternoon trading hours, so building in capacity for expansion was a critical part of our plan".

Ian Grantham, Village Coffee Shop, Codsall.  Read more ....


Do you know how big the market is for a simple product like a cup of coffee?  No? 


And in these difficult times of the "Credit Crunch", people still spend money in coffee shops!  In fact, they are more likely to visit a coffee shop or cafe for a fairly cheap snack, and avoid their usual (and  more expensive) restaurants.

The profit on a cup of coffee can be 900% - if you get it right, your coffee shop could make you rich! 

Some of you may have been working long, unsociable hours in the catering industry.  The brilliant thing about coffee shops is that you work normal hours!  You have more time with your family, you have less pressure than working in a hotel or restaurant kitchen, and you will be your own boss!  So what are you waiting for?!

You can order now Don Clarke's INSTANT DOWNLOADABLE E-BOOK

WITH ACCOMPANYING BUSINESS PLAN TEMPLATE and FINANCIAL PROJECTION SPREADSHEETS so you can begin planning for your business straight away!

Only 27!


'The information relayed is detailed and comprehensive and words are not wasted.'

Cafe Culture Magazine, May 2008


How to Set Up a Coffee Shop

In his book "How to Set Up a Coffee Shop",  Don Clarke, will give you the insider secrets of how to run your own coffee shop.  He will tell you how much it will cost to open a coffee shop and how many customers you will need to make a profit.

coffee shop outside seatingCoffee Shop Counter

This is one of the coffee shops Don ran in the West Country..

How to set up a Coffee Shop Greek Translation 

Greek Translation available NOW!  Click here to view the website

USA Version How to set up a Coffee House - Click here for details



Turkish Version Now available - Click here for details!


Are you looking for:

  • a step by step guide, from finding  your premises to marketing for your opening day;

  • a business plan so that you are fully prepared when approaching banks for finance, and financial spreadsheets which will help you plan your projected income and expenses.

  • knowledge from someone who has run a successful business and can point you in the right direction?


'You are told exactly what you need to know in a concise, organised and businesslike manner.'

Cafe Culture Magazine, May 2008


Everything you are looking for is in the book. 

This guide will show you how to save hours of time and thousands of pounds - it show you the RIGHT way to plan for your Coffee Shop opening! 

Don Clarke was involved in the retail business in the UK all of his life, and knew everything there was to know about how to run a coffee shop.

Think how much money you will be investing in setting up a coffee shop - paying for premises, for equipment, for advertising, for staff.  You will be making a major financial commitment. 

Think how many shops close down - because their owners had not planned properly before opening their business.  Because they had not even thought about the most important factors that would influence the success of their business.

Don's book will focus your attention on these hugely important factors.  It will also tell you when to walk away and avoid losing a fortune.

Contents include:

Chapter 1 - Position Of Your Coffee Shop

Find out :

  • The right and wrong places to set up a coffee shop

  • How to estimate customer volumes

  • How to analyse competitors in the area

  • How is your competition performing? What are they doing right? What are they doing wrong?

  • Should you lease or buy?

  • Can you improve on what's there now?

  • Can you do it better?

  • Franchise or DIY?  What to look out for if you are considering a franchise.

Chapter 2 - Your Coffee Shop Premises

You will learn:

  • Start up costs - do they meet your budget?

  • The importance of a Business Plan and how to find the investment money

  • What is the most profitable size for a coffee shop? Will seating space be the deciding factor?

  • How much it will cost to set up a coffee shop.

  • How many customers per day will you need to produce the profit you need?

  • The importance of external seating

  • Class of use?

  • When to check for Local authority requirements - Health & Safety

  • What insurance will you need?

  • What licenses and permissions do you need ?

  • What are the legal risks?

Chapter 3 - Coffee Shop Design

Covers the following:

  • How to choose an interior design

  • Using Contractors

  • Layout

  • Fit out costs

Chapter 4 - Coffee Shop Equipment and Coffee Shop Supplies

You will learn:

  • What equipment you will need.

  • The different types of coffee machines available, espresso machines, Bean to cup, Pour Over

  • Where to source coffee grinders, Coffee vending, crockery, uniforms

  • Where to look for suppliers.

  • Where to look for barista training.

Chapter 5 - Coffee Shop Staff

You will learn:

  • How to write job descriptions

  • How to arrange interviews and recruit staff

  • How to promote, motivate and reward your staff

  • What to include in your training sessions

Chapter 6 - Coffee Shop Marketing


  • How will you advertise, promote and handle your opening day?

  • How much should you spend on ongoing advertising?

  • What methods of advertising to use.

  • The importance of customer feedback

Chapter 7 - Day to Day Operation of Your Coffee Shop

Sets out:

  • Sequence of events from opening to closing shop each day

  • What to include in your coffee shop menu

  • Daily cleaning schedule

  • Routine Task Lists

Chapter 8 - Expansion into Coffee Shop Franchise

You will learn:

  • How to move from one shop to a chain

  • How to sell your business (after you have made your money!)

Appendices - Useful Forms for your Coffee Shop Business

Planning Timescale

Sample Shop floor plan

Daily, weekly and monthly cash reporting forms

Useful admin forms

12 month break even analysis

Plus a template of a Business Plan for your Coffee Shop with Comprehensive Financial Spreadsheets

'…crucially, the book’s structure keeps you on the straight and narrow in terms of what to do first, how and why.'

Cafe Culture Magazine, May 2008

E-BOOK - 27


Downloadable immediately as an E- book - which you can also print







Prefer to pay by cheque? Click here for order form.

When your payment is received, we will email your download instructions to you.




With this book showing you how to set up a coffee shop you will be ahead of the crowd. You will feel confident because you will have a road map pointing you in the right direction!


Ebook, spreadsheets & business plan instantly downloadable - only £27






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In the unlikely event you are not satisfied with your purchase please return within 7 days for a refund of your full item purchase price (excluding your postage costs if applicable) to:

T Beaney Publishing, 18 High Bank, West Hill, Ottery St Mary, Devon EX11 1XX. Tel: 07972 588339

Please include a copy of your emailed receipt or if this is not available your full name, address and date of order. Please state reason for return clearly. We recommend that you send any returned items via Recorded Delivery for your own protection as we cannot be responsible for goods lost in transit.


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