Are you planning to open a coffee shop business but don't
know where to start?
"Buying the coffee shop manual has changed my
reading the book several times, Helen and I have
just purchased our own shop and are looking forward
to many years of trading."
Alun Jones, Java Coffee,
Newport, Gwent -July 2010
Clarke’s practical and illustrated book takes a
no-nonsense “if you don’t start right, you won’t
finish right” approach to starting a coffee shop.'
Culture Magazine, May 2008
"This book helped us a lot in negotiating the
lease and making a decision on another location we
are opening soon in Kampala".
Jolly Ngabirano, MD of
Cafe Pap, Uganda
"This book is a great
starting point to any brave entrepreneurs wanting to
start their own coffee shop. Don's style makes it a
great read but I would also suggest shopping around
to find a good coffee supplier that will help you!'
thinking of starting a coffee shop or
don't know where to begin?
Would you like to save time and money and avoid making costly
like some realistic facts about coffee shop costs?
you looking for a step by step guide with lots of short cuts showing
you how to run a coffee shop business?
How to Set Up
a Coffee Shop Guide!
No matter where
you are, this book will provide invaluable advice to
coffee shop entrepreneurs. As well as selling in the UK,
the English version of How to Set up a Coffee Shop
has customers in the following countries:
Belgium, Canada, Colombia, The Falkland Islands, France, Greece, Ireland, Italy, Israel, Jordan,
Lebanon, Kenya, Kuala Lumpur, Kuwait, Malaysia, New Zealand, Norway,
Poland, Portugal, Qatar, Rwanda, Singapore, Spain, South Africa, The
Netherlands, Uganda, UAE, USA and Vietnam.
"We had originally planned to lease a smaller
unit, but when we did the numbers, as advised by Don
in his book, we realised that there is no way
we could have made a living from this nor generated
the volume we needed. Our shop currently has 36
covers but we will quickly expand to 48 to ensure we
can meet demand during peak lunch and afternoon
trading hours, so building in capacity for expansion
was a critical part of our plan".
Ian Grantham, Village Coffee Shop, Codsall.
Read more ....
you know how big the market is for a simple product like a cup
of coffee? No?
IT HAS AN ANNUAL TURNOVER OF £2.5 BILLION!
And in these
difficult times of the "Credit Crunch", people still spend money
in coffee shops! In fact, they are more likely to visit a
coffee shop or cafe for a fairly cheap snack, and avoid their usual (and
more expensive) restaurants.
profit on a cup of coffee can be 900% - if you get it right,
your coffee shop could make you rich!
Some of you
may have been working long, unsociable hours in the catering
industry. The brilliant thing about coffee shops
is that you work normal hours! You have more time with
your family, you have less pressure than working in a hotel or
restaurant kitchen, and you will be your own boss! So what
are you waiting for?!
You can order now Don Clarke's INSTANT DOWNLOADABLE E-BOOK
WITH ACCOMPANYING BUSINESS PLAN TEMPLATE and FINANCIAL PROJECTION SPREADSHEETS
so you can begin planning for your business straight away!
'The information relayed
is detailed and comprehensive and words are not
Cafe Culture Magazine,
to Set Up a Coffee Shop
In his book "How to
Set Up a Coffee Shop", Don Clarke, will give you the insider
secrets of how to run your own coffee shop. He will tell
you how much it will cost to open a coffee shop and how many
customers you will need to make a profit.
This is one of
the coffee shops Don ran in the West Country..
you looking for:
'You are told exactly
what you need to know in a concise, organised and
Cafe Culture Magazine,
you are looking for is in the book.
This guide will show you how to save hours of time and thousands of pounds -
it show you the RIGHT way to plan for your Coffee Shop opening!
Don Clarke was involved in the retail business in the UK all of
and knew everything there was to know about how to run a coffee shop.
Think how much money you will be
investing in setting up a coffee shop - paying for premises, for
equipment, for advertising, for staff. You will be making
a major financial commitment.
Think how many shops close down - because their owners had not planned
properly before opening their business. Because they had
not even thought about the most important factors that would
influence the success of their business.
book will focus your attention on these hugely important
factors. It will also tell you when to walk away and
avoid losing a fortune.
Chapter 1 - Position Of Your Coffee Shop
right and wrong places to set up a coffee shop
How to estimate customer volumes
How to analyse competitors in the area
How is your competition performing? What are they doing right?
What are they doing wrong?
Should you lease or buy?
Can you improve on what's there now?
Can you do it better?
Franchise or DIY?
What to look out for if you are considering a franchise.
Chapter 2 - Your Coffee Shop Premises
Start up costs
- do they meet your budget?
The importance of a Business Plan and how to find the investment
What is the most profitable size for a coffee shop? Will seating
space be the deciding factor?
How much it will
cost to set up a coffee shop.
customers per day will you need to produce the profit you need?
The importance of external seating
Class of use?
check for Local authority requirements - Health & Safety
What insurance will you need?
What licenses and permissions do you need ?
What are the legal risks?
Chapter 3 - Coffee Shop Design
Chapter 4 - Coffee Shop Equipment
and Coffee Shop Supplies
equipment you will need.
different types of coffee machines available, espresso machines,
Bean to cup, Pour Over
Where to source coffee grinders, Coffee vending, crockery, uniforms
to look for suppliers.
Where to look for barista training.
5 - Coffee Shop Staff
to write job descriptions
to arrange interviews and recruit staff
How to promote, motivate
and reward your staff
What to include in your training sessions
will you advertise, promote and handle your opening day?
How much should you spend on ongoing advertising?
What methods of advertising to use.
The importance of customer feedback
Chapter 7 -
Day to Day Operation
of Your Coffee Shop
8 - Expansion into Coffee Shop Franchise
- Useful Forms for your Coffee Shop Business
Shop floor plan
weekly and monthly cash reporting forms
month break even analysis
template of a Business Plan for your Coffee Shop with
Comprehensive Financial Spreadsheets
'…crucially, the book’s
structure keeps you on the straight and narrow in
terms of what to do first, how and why.'
Cafe Culture Magazine,
E-BOOK - £27
Downloadable immediately as an E- book
- which you can also print
Prefer to pay by cheque? Click here
for order form.
When your payment is received, we will email your download
instructions to you.
With this book showing you how to set up a coffee shop you will be ahead of the crowd. You will feel confident
because you will have a road map pointing you in the right direction!
spreadsheets & business plan instantly downloadable - only £27
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the unlikely event you are not satisfied with your purchase please
return within 7 days for a refund of your full item purchase price
(excluding your postage costs if applicable) to:
Beaney Publishing, 18 High Bank, West Hill, Ottery St Mary, Devon
EX11 1XX. Tel: 07972 588339
include a copy of your emailed receipt or if this is not available
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